Adams Golf has unveiled their state-of-the-art, first global Second Shot Fitting Centre at Wentworth Club, Surrey.

Adams Golf, has unveiled their state-of-the-art  Second Shot Fitting Centre at Wentworth Club, Surrey.

The unique custom-fitting experience, purely for fairway woods and hybrids, will enable Adams to continue to spread their message of Own the Second Shot.

Head of Adams Golf Europe, Simon Homer, commented: “We are delighted to be opening our first Second Shot Centre at a venue as prestigious as Wentworth.

“The centre is the first of its kind and reinforces our focus on the second shot in golf; I’m confident it will provide a great asset for our business in Europe.”

The facility boasts being the first of its kind in England and also the world.

The centre provides the opportunity for golfers to dial-in their second clubs, specifically those from 250 yards and in, using the latest Flightscope launch monitor technology.

Stephen Gibson, Director of Golf at Wentworth, said: “We’re pleased to be partnering with Adams Golf on the Second Shot Centre project.

“The centre will be not only a great vehicle for Adams, but a great benefit for Wentworth.

The fully enclosed state-of-the-art facility houses a testing suite and workshop to provide the ultimate Second Shot custom-fitting experience.

An hour fitting costs £100 with golfers benefiting from specialized custom-fittings of second shot clubs, conducted on a one-to-one basis with a Wentworth professional.

The Centre was officially opened by Adams Golf Staff professional Ernie Els, on May 20 2014 during the BMW PGA Championship on the European Tour.

Speaking at the launch, the four-time Major Champion, said:

“The facility at Wentworth provides the same custom-fit experience that we Tour players receive and makes them available to golfers of all abilities.

“I would encourage all golfers to take advantage of the technology and innovation available at the new Adams centre.”

The Second Shot Centre will house all the latest fairway woods and hybrids from the Adams Golf product range.

The brand currently occupies an enviable position as the #1 Hybrid on Tour.