Adams Golf, the number one hybrid on tour and category leader in hybrid iron technology, will unveil its latest TV advertising campaign for the UK market when the Ryder Cup gets underway this September.

The advert, featuring eight-time Major champion Tom Watson talking about the Adams a120S Hybrid Iron set, is scheduled to air on Sky Sports during the Ryder Cup and beyond.

The first advert will appear on the 28th September – the first day of the 39th Ryder Cup, contested at Chicago’s Medinah Country Club – and continue throughout their coverage of the biggest event in golf.

The advert will also continue to be broadcast throughout the PGA Tour’s Fall Series on Sky Sports, which starts with the Justin Timberlake Shriners Hospitals for Children Open and finishes with the Children’s Miracle Network Hospitals Classic.

Watson, who boasts a staggering 68 professional tour wins, has long since been an advocate of Adams Hybrids, with the advert promoting the Idea a12 OS Irons.

The new Idea a12 OS range has enjoyed a hugely successful first year of release, outpacing all other Adams products to make it the fastest selling lineup in Adams Golf history.

What’s more, Adams Golf will have a larger advertising presence in the UK next year, increasing awareness of the brand and signifying Adams Golf’s commitment to the UK market.

For more information on Adams Golf, visit www.adamsgolf.com.