FootJoy upgrades ‘big four’ shoe ranges

FootJoy has announced a series of changes to its ‘big four’ golf shoes – FJ Icon, DryJoys Tour, FJ Sport and M:PROJECT.

The four FootJoy shoe models – used by more touring professional and amateurs than any other brand – have all been updated, with modifications including new styling, contemporary patterns and colour schemes.

“Delivering the most technologically-advanced and fashion-forward golf footwear range in the game is synonymous with the FJ brand and no more is this evident than the latest iteration of our big four styles,” said Russel Lawes, FJ’s Marketing Manager.

“Our designers have surpassed themselves yet again by taking these categories to the next level and ultimately catering to the individual swing characteristics and styling tastes of all golfers.”

The new FJ Icon shoe – the most popular model on the European and PGA Tours – has been updated with a series of new upper patterns alongside new colour options.

These features include new premium full grain leather uppers for soft, breathable waterproof performance, luxurious calfskin detailing and full leather linings.

The upgraded FJ DryJoys Tour shoe – instigated after extensive feedback from FJ brand ambassadors – showcases new contemporary upper patterns, cutting-edge stability PODS technology and enhanced Optiflex zones.

The 2014 shoe is available in a range of new patterns, sizes and colour options in either laced or BOA.

The FJ Sport shoe – designed for the more athletic golfer and worn by the likes of Adam Scott and Matteo Manassero – comes complete with a new streamline athletic upper pattern and a host of new colour palettes, including a Lime/Black option.

In addition, FJ’s M:PROJECT – designed around the philosophy that minimal construction delivers maximum feel – is available in a number of new colour schemes, as well as in both spiked and spikeless versions.

RRPs:

FootJoy Icon – £200
FootJoy DryJoys Tour – £135
FootJoy Sport – £120
FootJoy M:PROJECT – £115