Galvin Green, a market leader in high-performance golf clothing, has appointed its first Global Brand Manager as the company prepares for expansion into America.

Nicholai Stein, 35, will be tasked with overseeing marketing strategy in 22 existing countries and preparing for the brand’s 2014 launch in America.

Stein, from Helsinborg, Sweden, starts at Galvin Green’s Vaxjo headquarters in January. He will be moving from the VF Corporation, where he was Lee Jeans’ Scandinavian Market Manager.

“We have appointed Nicholai to communicate our brand on a more global scale,” said Christian Nilsson, Galvin Green’s CEO.

“His principal strengths are in retail, brand-building and campaigns – areas we want to strengthen.”

“My priorities will be to highlight the brand’s unique DNA to the end consumer and support the plans for growth,” added Stein.

“And I relish being involved in launching a brand in a new market like the US, and to be able to choose who you work with and to introduce the brand correctly from the outset.”

For more information on Galvin Green and all its products, go to www.galvingreen.com.