2016 Srixon AD333 Tour golf ball revealed

The new 2016 Srixon AD333 Tour golf ball is five compression points softer than original AD333 Tour for a better greenside feel

The 2016 Srixon AD333 Tour is a golf ball designed for players without tour-level swing speeds who wanted tour like feel.

The 2016 update carries the same name as the 2014 AD333 Tour, but now launches higher and spins less for longer distance on all shots.

That was possible thanks to a new Energetic Gradient Growth core that is five compression points softer to aid distance and deliver a softer feel.

With a firm outer layer that softens towards the centre, the core is precisely cured at different temperatures to achieve stiffness variations in a design that aids long-term durability and consistent power distribution from shot-to-shot.

The three-piece ball is covered by a thin and soft Urethane cover thats aids overall softness by 21% compared to the previous AD333 Tour to improve feedback off the face.

Second generation SpinSkin technology – as found on the 2015 Srixon Z-Star – also increases frictional force by 18% to improve short game control.

Finally, a next generation 324 Speed Dimple pattern improves the aerodynamics to reduce drag for longer drives.

Commenting on the launch, Ben Davis, Srixon’s brand manager, told GM: “Our testing showed that golfers who have a swing speed of around 80 mph with the driver gain distance hitting the new AD333 Tour compared to the Z-Star.

"Conversely, testing has shown that golfers with swing speeds of around 90mph with the driver would gain more distance with the Z-Star, while those with 105mph+ swings would benefit from using Z-Star XV.

“For short game the new AD333 Tour will feel slightly softer and spin more around the greens thanks to its lower compression and new second generation Spin Skin technology,” added Davis.

Srixon's golf balls are currently trusted on tour by a wide selection of players, including Graeme McDowell, Keegan Bradley, Shane Lowry, Russell Knox, JB Holmes, Hideki Matsuyama, KJ Choi and Miguel Angel Jimenez.

2016 Srixon AD333 Tour details

The 2016 Srixon AD333 Tour golf ball will retail at £36 per dozen.