New performance underwear from 2UNDR will keep your most important assest protected, cool and comfortable on and off the course...

High performance stretch materials and breathable fabrics in golf clothing has taken off in the last decade, and now, thanks to Canadian brand 2UNDR, you can make sure your most important assest enjoys the same benefits…

No we’re not 24 hours early for April Fools Day, this is a very real clothing launch from the high performance men’s underwear brand, who are hoping to change the way British golfers look after their balls.

Having recently signed a deal as the official performance brief of the Vancouver Golf Tour – cue frantic phone calls from Calvin Klein and Armani to Tim Finchem and George O’Grady – 2UNDR is now heading to British shores.

It’s main aim? To provide the ultimate support and fit for golfers. So if you’ve always had trouble controlling your… no, no… we’re not even going to go there.

Key to the range is the inspired Joey Pouch, a soft, premium material pouch that houses and protects your package from unwanted skin-to-skin contact for reduced chafing and a more comfortable fit.

The Joey Pouch also holds and uplifts to naturally enhance your most valuable asset… Well, we suppose golf is a confidence game if nothing else.

The Gear Shift brief (pictured above) is designed with golfers firmly in mind, and uses Coldskin by Garmatex to promote cooling in areas where heat commonly builds during activity. This pioneering thermal-reduction material has been woven into the fabric to reduce body temperature by three to six degrees.

Comfort is further enhanced by No-Drip-Tip (read on, it’s not as bad as the name suggets!), an additional moisture-layer that wicks away sweat to create a cool and dry environment.

The signature 2UNDR Fly is another essential feature, providing you with an in-your-pants air conditioning system.

In addition to all this, the 2UNDR Gear Shift briefs offer additional compression and quick-dry properties to keep you at your peak.

Anti-chafing properties are further boosted by a high quality seam construction, with intelligently-designed flatlock stitching creating a seamless feel to reduce potential rub-zones.

The innovative “no roll” waistband will also provide a reinforced band for ultimate flexibility and ease of movement during your swing.

Prices range from £22.99 to £26.99, with the range available in over 1,00 global pro shops and at www.2undr.eu.