Pete Cowen, golf coach of two reigning Major champions, has decided to join Callaway with immediate effect.

Cowen who achieved a remarkable 1-2-3 ‘treble’ at the Open Championship at St Andrews in 2010, joins the likes of David Leadbetter and Dave Pelz on Callaway’s advisory staff.

“Pete is the hottest golf coach in the world right now and has achieved remarkable success with his players, which is why our Tour team and everyone at Callaway is so excited that he has decided to move to our brand,” said Neil Howie, President of Callaway Golf Europe, Middle East and Africa.

“Pete is renowned for his drive, attention to detail and his determination to optimise every player’s performance – characteristics consistent with the Callaway ethos.”

Cowen’s latest success has been to upgrade Callaway Staff Professional and Ryder Cup hero Thomas Bjorn’s game, returning him to winning ways at February’s Commercialbank Qatar Masters.

A former Tour professional himself, Cowen has established a global reputation for his expertise and ability to transform players’ games, with his pupils suggesting he has a genius’ eye for the golf swing.

“To be one of Callaway’s brand ambassadors, alongside greats such as Annika Sorenstam, Arnold Palmer, David Leadbetter and Johnny Miller is a true honour,” said Cowen.

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