Reports have emerged that world number one Jason Day has signed for Nike to wear their shoes, apparel and hat
Reports: Jason Day Signs for Nike
Nike Golf may have stopped producing golf equipment, but look to have made a big mark on the golf industry once again today.
According to ESPN, world number one Jason Day has reportedly signed a deal with the company to wear their golf shoes, apparel and hat.
Day will earn in excess of $10m a year to wear the shoes and apparel, an area where Nike have become a market leader.
The Aussie signed with Taylormade-Adidas in July 2006, after playing Nike clubs and wearing their apparel as an elite amateur. Since then he’s gone on to win 10 times on the PGA Tour including at the 2015 USPGA at Whistling Straits.
Day’s contract with Taylormade-Adidas is up at the end of the year, and with Adidas selling their golf businesses, including Adams and Ashworth, the two brands are no longer intertwined as they once were.
The world number one has resigned with Taylormade and will continue to use their clubs.
This latest deal begs the question, who will Nike sign next? Will fellow Taylormade-Adidas player Dustin Johnson go down the same route as Day?
The company will now have Rory McIlroy and Jason Day as their two main cash-cows on tour, with world number 16 Paul Casey and number 22 Brooks Koepka their next highest-ranked ambassadors. They’ve still got Tiger Woods of course, who returns to action very soon.
The company haven’t won a major since Rory McIlroy’s 2014 USPGA Championship triumph, their longest majorless streak since 2003-04.