New Bridgestone e-Series balls come with an improved dimple pattern designed with distance in mind

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New Bridgestone e-Series balls come with an improved dimple pattern designed with distance in mind.

WEB Dimple technology on the Bridgestone e-5, Bridgestone e-6 and Bridgestone e-7 delivers 10% more surface coverage than previous models.

According to Brigestone, this retains ball speed for a longer period after launch, helps create an improved trajectory and maintain lift as velocity declines.

Some 226 unique dimples are combined with 110 dual dimples to maximise surface coverage.

The e-5 ball is for those seeking a higher trajectory, the e-6 promotes a straighter flight and the e-7 provides a more penetrating ball flight.

Bridgestone says its best-selling three-piece e-6 (below) is the softest multi-layer golf ball on the market.

Bridgestone e-Series balls

The two-piece e-5 facilitates a faster spin rate and higher flight, while the three-piece e-7 is crafted to deliver maxium speed and distance.

“The Bridgestone e-Series range has been extremely popular in recent years, especially at live ball fittings, but the new models promise golfers an even better performance level,” said Steve Kettlewell, MD of Bridgestone Golf UK.

Each new ball has a distinctive characteristic designed to appeal to different players and address their individual playing needs from tee to green.”

All three e-Series balls – which come with new packaging – have an RRP of £29.99 per dozen.

They will be available to purchase from March 2015.