FootJoy has introduced its Premier line to celebrate the 10th anniversary of its popular MyJoys programme
FootJoy has introduced its Premier line to celebrate the 10th anniversary of its popular MyJoys programme.
Golfers can now choose from from all-over snake and lizard-print Italian leather when styling their FJ Icon, FJ Icon Boa and FJ Professional MyJoys golf shoes.
Snake print is available in black, brown and red, while lizard print comes in pearl and charcoal colour schemes.
As always, golfers will be able to feature a name or message – up to six characters long – on their bespoke shoes.
“It gives me great pleasure to be able to introduce the new Premier line to UK golfers as a further option within the MyJoys programme,” said Russell Lawes, FootJoy’s Marketing Manager.
“These striking new leathers offer a luxurious touch to the FJ Icon and FJ Professional models and provide further choice to MyJoys, which already boasts more than eight million potential style variations.
“They also commemorate a landmark 10th year of MyJoys, which has been one of the greatest success stories in FJ history.
“We look forward to another ten years of offering our incredible service to golfers at all levels of the game.”
Personalised MyJoys can be shipped worldwide in a huge range of styles and shoe sizes.