The 10th generation Srixon Soft Feel ball has been unveiled, boasting new core and cover innovations set to benefit both male and female game improver golfers

Srixon has launched its next-generation Soft Feel golf ball range that includes specific models for both male and female golfers designed for those with mid to low swing speeds.

Now in its 10th generation, the all-new Soft Feel provides golfers with even better feel on all shots, as well as improved greenside spin, distance and accuracy from tee to green. It does this through Srixon’s Energetic Gradient Growth (E.G.G.) Core, also found in the Srixon AD333 golf ball.

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The new Soft Feel is a 60 compression design that is 12 points softer than the previous generation Soft Feel for an even softer feel on all full shots without sacrificing the distance and accuracy.

The Ionmer cover on the new Soft Feel is 11 per cent thinner and 5 per cent softer than the previous model, with the softest feel rating tested in the low-compression golf ball category. The new softer, thinner cover also provides golfers with more greenside spin and softer feel on all pitches, chips and putts.

The new Soft Feel cover features Srixon’s 324 Speed Dimple pattern which combines greater uniformity of dimple design with better surface coverage. This results in less drag on the ball, producing a more penetrating ball flight and maximised distance on full shots.

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The Soft Feel Lady golf ball features the same performance benefits as the men’s Soft Feel, but offers a slightly higher launch and comes in Soft White and an eye-catching Passion Pink finish.

Both new Soft Feel balls retail at RRP of £25 per dozen and are available to purchase from the beginning of September 2016 in both a new classic Soft White and a striking Tour Yellow finish.

For further information on all Srixon products, visit www.srixon.co.uk