Lynx Golf has announced the signing of three-time European Tour winner and new Sky Sports broadcaster Nick Dougherty, who will play Lynx clubs, including the Parallax driver and Blade irons
Lynx Golf has announced the signing of three-time European Tour winner and new Sky Sports broadcaster Nick Dougherty.
The Englishman will join the Lynx stable looking to build on his career total of over €6 million in prize money, with his first event using the new clubs being his return to St Andrews for the Alfred Dunhill Links, a title he won in 2007 when he beat Justin Rose by two shots.
The 33-year-old will also be in the line-up at the British Masters at Woburn, before heading to the European Tour’s Qualifying School in November.
Looking to return to the glory days when he won three European Tour titles and three Seve Trophies with GB&I, Dougherty will be playing a number of Lynx clubs, including the Lynx Parallax driver and Lynx Blade irons.
Talking about his new gear, the Englishman said: “The Lynx Blades are some of the most stunning clubs I have ever seen as far as aesthetics, and I can say that my distance control with my iron play has never been as good as it has since I put them in my bag.
“The Lynx Parallax driver has also been a revelation to my game. The part of my game that I was struggling with most was my driving and along with some hard swing work, moving to the Lynx Parallax has helped me hit it longer, but most importantly, a lot straighter, where my misses are no longer as punishing.”
Speaking about the new union, he added: “I love that Lynx is a family owned business and that the people behind it are so passionate and driven to make it succeed. This very much falls in line with how I have always pursued my career. Passion, creativity, ambition and hard work are traits that we both adhere to and why it is such a pleasure to me to become part of such a great company.”
Of the signing, Lynx CEO Steve Elford said: “It’s a synergistic fit, not just because of Nick’s success in golf and broadcasting, but because of his fresh and invigorating approach to golf, which is what the sport needs more than ever.
“Nick will be in the unique position of both playing in the British Masters as well as being an integral part of the coverage for Sky Sports that week, helping the TV coverage of golf as we know it to evolve and bring fresh appeal to the viewers at home. This type of engagement with golfers is as important to us as a brand as his golfing achievements.”
Dougherty joins European Seniors Tour player Paul Eales, LET legend Laura Davies and LET player Lydia Hall as Lynx ambassadors.