Rife Putters has recently released its latest range of performance driven putters to ensure the ball is gripped, not chipped.

The new range for 2014 combines performance driven design, Rife’s patented Roll Groove technology and a pristine PVD black finish, to produce a range of putters that roll beautifully on the green and are aesthetically pleasing.

Roll Groove technology uses precisely spaced milled grooves that allow the putter to gently press into the cover of the ball, gripping and lifting it into an instant forward roll.

Every putter in the Rife range incorporates both Roll Groove face technology along with a reduced loft face that ensures the ball is gripped, not chipped.

With the introduction of three new models for the start of summer there is a Rife design to suit every golfer’s eye and with the benefit of a quick true roll on the green Rife Putters will suit every golfer’s game.

Available from all Foremost pro shops and American Golf, the three new putters from Rife offer premium performance for under £100.

The Rife Duke is a heel / toe weighted blade putter with strong perimeter weighting,  goose neck hosel and half shaft offset.

The Duke will appeal to the more traditional eye and breed confidence with its alignment line. Its current retail price is £99.99.

The Rife Major is a mid-mallet putter with a flare neck hosel and a half shaft off set.

The perimeter weighting on this mid-mallet bevels down steeply and with a filled top line, features a great “T” for alignment. The Rife Major also comes at a retail price of £99.99 

At £99.99, the Rife General is a new symmetrical mallet, which features wings that feedback for great stability and alignment.

The three sight lines and a paint filled top line make this model incredibly easy to line up.