Srixon AD333 Tour golf ball unveiled

Srixon has announced the launch of a brand new model for 2014: the Srixon AD333 Tour golf ball.

The Srixon AD333 Tour is a three-piece golf ball designed for players who don’t possess swing speeds of professionals, but who are looking for tour-standard performance.

The AD333 Tour ball builds on the success of the AD333 brand – the UK’s number-one selling two-piece golf ball since 2007.

The Srixon AD333 Tour ball comes with a super-soft urethane cover, and combines distance, control and feel.

The AD333 Tour features Srixon’s Spin Skin technology, which was first produced for the popular Z-Star line.

The coating improved friction between club and ball by as much as 20%, improving feel and control on wedge shots and chips from around the green.

A soft mid-layer and Srixon AD333 Tour’s advanced 344 dimple pattern also helps to facilitate low driver spin and higher iron spin, which generates a consistent and penetrating ball flight.

The Srixon AD333 Tour also boasts Energetic Gradient Growth Core technology. As such, the core is firmer in the outer region and becomes progressively softer towards the centre.

Srixon claims the new core creates ‘explosive distance’ off the tee with reduced spin.

The Srixon AD333 Tour golf ball is available in pure white from March 1, 2014. It comes with an RRP of £36.00 per dozen.