Titleist Vokey SM7 Wedges Spotted - The seeding process for the new Titleist Vokey SM7 wedges got under way on the PGA Tour in October, with Jordan Spieth then adding them to his bag at the Australian Open in November
The tour seeding process for the new Titleist Vokey SM7 wedges began with a bang in Las Vegas at the Shriners Hospitals for Children Open on the PGA Tour. In the proceeding weeks at the RSM Classic they became the number one wedge on the PGA Tour, with Open Champion Jordan Spieth then adding them to his bag at the Australian Open in November.
Tour seeding is an important process for Titleist, who like to seek validation of its products before they go on sale to the public.
Alongside Spieth, Titleist staff players who have already upgraded include Charley Hoffman, Kevin Na, Webb Simpson and Jimmy Walker. Zac Blair was also given some to test, as you can see from his tweet below.
Seeding also began on the European Tour at the DP World Tour Championship in Dubai, with Titleist staff player Bernd Wiesberger already playing a set having gone through the wedge fitting process.
Speaking about the players’ feedback, Vokey Wedge Representative Aaron Dill told us: “Players tested the SM7 prototypes and mentioned their soft feel, lower launch, and higher spin around the greens. All the key things that we strive to achieve in wedge development was validated in the first week. When a player tells you it’s easier to hit wedge shots you know you have something special.”
What happens during a wedge fitting with Bob Vokey himself
From the pictures released online so far we can see a cleaner look on the back of the wedge, with the grind now labelled on the toe section of the sole next to the amount of bounce. One of the pictures also shows a D Grind, which hasn’t previously been available at retail.
The SM6 changed to way the centre of gravity (CG) progressed through the loft range and the SM7 looks to continue that trend, with the higher lofts adopting a higher CG to align more with the most common impact location for better feel, spin control and a lower trajectory.
Conversely, the lower lofts had a lower CG to get the ball airborne more easily. Be sure to follow Golf Monthly’s social media channels for the latest news and updates.