Callaway has launched updates to the popular Apex irons, now tailoring its face cup technology toward the better player looking for a soft feel and precision
Callaway has launched updates to the popular Callaway Apex irons, now tailoring its face cup technology toward the better player looking for a soft feel and precision. Both will go on sale on October 30th.
The Apex CF16 iron is Callaway’s first forged players iron to feature 360 Face Cup technology found in the brand’s fairway woods, hybrids and game improver irons that allows more of the face to flex for extra ball speed. It has been precision engineered in the 3-7 irons to provide consistent ball speed across the face in a forged Apex design. In the shorter irons (8-AW), a uniquely engineered face plate enhances feel and distance control.
“Overcoming the significant challenges of introducing Face Cup Technology to a forged iron is testament to the incredible efforts and engineering of our R&D team,” Luke Williams, Senior Director Global Product Strategy – Woods & Irons, Callaway Golf, told GM.
“It is definitely the most complicated Iron we’ve ever made. Some golfers who’ve never been able to play a forged iron because they haven’t felt they were good enough, now the Apex CF16 iron gives them the distance and forgiveness that they needed but with the aspirational aspect of a forged iron. It works for golfers who are evolving and getting better with their game.”
The set is progressive too, meaning that the offset, sole widths, CG height and notch weighting change as the irons get shorter to provide the right balance of ball flight, playability, forgiveness and control for each iron. The longer irons feature more offset where you need it for more forgiveness, while the shorter irons have a more compact shape with less offset for feel and control.
An extremely precise quadruple net forging, precision milling, and 1025 mild carbon steel produces the soft feel better players expect from a forged iron.
The stock shafts are True Temper XP 95 in steel (£849) and a UST Mamiya Recoil ES in graphite (£1099).
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Callaway Apex Pro 16 irons
The shape and design of the more compact Callaway Apex Pro 16 iron was created based on input from its Tour players.
But the big tech story with these irons is Callaway’s Flow Weighting. Inspired by Callaway’s Mack Daddy 3 wedges, there are three weight ports in the back of the club, behind the badge saying ‘forged’. In the long irons, two tungsten weights in these ports lower the CG and make it easier for golfers to get the ball in the air.
Moving up to the mid-irons, the tungsten is replaced with steel and the most lofted irons have all three slots left hollow to make it easier to control trajectory and ball flight.
“Flow Weighting enables us to move the CG without compromising the shape of the club or the enhanced playability and forgiveness that golfers have come to expect from the Apex line. It’s a much more refined CG progression through the set, which is better for better players.”
Use of a 1025 mild carbon steel and advanced quadruple net forging creates the soft feel that better players prefer while Callaway’s multi-material design optimizes the Center of Gravity (CG) of each club. The longer irons (3-5) have more offset and a tungsten insert to lower CG for higher launch. The shorter irons (6-A) have a progressively higher CG for a controlled, penetrating trajectory.
“We took the best attributes of the existing Apex Pro and looked at other irons in our line that have been successful, and particularly those put in play by our staff professionals,” says Williams. “For example, our Tour pros really like the turf interaction from the X Forged 13 irons so we took inspiration from that and it has influenced some of the shaping in the Apex Pro 16.”
Finally, a True Temper Project X stock steel stock shaft with weight and robust flex profile to suit the better player. It will retail at £849.