Under Armour agrees deal with Foremost golf

PJH

Brand Management has agreed a deal that will see Under Armour become an approved supplier to

Foremost Golf
.

Under

Armour has been the number one golf apparel brand in Total Men’s Apparel sales

for Winter Seasons 2011 and 2012*, offering golfers game-changing performance

apparel.

Dominant

in the base layer market, Under Armour has advanced the technology in its

apparel each year through continuous innovation to help golfers perform to

their maximum ability.

Building on the innovation of last season and inspired

by the technology that is used in military planes coated in powderised ceramic

that absorbs infrared light, Coldgear Infrared technology can now be found in

Under Armour’s baselayers, outerlayers and accessories for Autumn/Winter 2013.

Neil

Heslop, Co-Owner of PJH Brand Management, said: “Under Armour is delighted to be

entering a strategic long-term partnership with Foremost.

“Our on-course focus has seen us assume a leadership

position in Winter golf apparel and the pace of growth of our business in

Summer is fast propelling us towards our stated goal of No.1 Golf Apparel Brand

in the UK.”

Andy Martin, Foremost Company Director, said: “Foremost is delighted to be partnering with Under Armour as an Approved

Supplier moving forward in 2014. We believe that our member professionals

businesses will benefit this long term and successful association.”

*Under Armour #1 in total men’s apparel

categories value and units for On and Off Course combined retail sales for

months of Oct. Nov. and Dec. 2011 & 2012 according to Golf Datatech retail

sales reports.