The hugely successful Odyssey White Hot putter family has been tweaked and improved once again. Critical to the insert’s enhanced consistency is a new laser milling cutting process that allows Odyssey to achieve extremely tight tolerances and to better match insert shapes to the various White Hot Pro head shapes, resulting in Odyssey delivering better performing products for golfers.

“The White Hot insert was pivotal in catapulting Odyssey to number one in wins, top tens and usage across the world’s professional tours,” said Austie Rollinson, Principal Designer, Odyssey Golf.

“At Odyssey, we are always striving to give the elite and amateur golfer more ways to sink putts more often, so we took our most popular insert on Tour and engineered it for better overall performance and consistency. The result is the White Hot Pro line of Odyssey putters.”

The team at Odyssey has also developed new head shapes for 2013, including a high MOI mallet with a modified High Definition alignment system – called V-Line — and a smaller version of the popular D.A.R.T. (direction and realignment technology) Putter, called D.A.R.T. Mini.

These D.A.R.T models, along with Odyssey’s best-selling 2-Ball model, feature an adjustable weighting system that allows golfers to change the headweight of the standard-length putter from 350 grams to 360 or 370 grams. The weights and a wrench are featured in the White Hot Pro headcover for these models.

White Hot Pro putters feature a Gun Metal PVD finish that creates an industrial, non-glare look that is preferred by many golfers.

The White Hot Pro line of putters from Odyssey will start from £109, with the White Hot Pro Progressive and Mid/Long from £149 and £159.