No longer just a destination for culture vultures and bargain hunters, Marrakech is braced to become one of the most sought after golf destinations, challenging more traditional markets such as Spain and Portugal.

With 10 new courses planned for opening in Marrakech by 2012, there can be little doubt that golf is high on the tourism agenda. The long awaited opening of The Assoufid Golf Club is set to deliver the city’s most compelling and exclusive golf proposition, setting the standard for the competitive set.

Due to open at the end of 2008, The Assoufid Golf Club is now taking applications for membership. The club’s eagerly awaited opening will herald a new era for ‘golf Morocco’. Contrary to many desert type courses, Assoufid benefits from natural undulation and unrivalled landscaping, offering a challenging game for serious golfers not just holiday punters.

Ali El Kasmi, Director of The Moroccan Tourism Board states ‘The opening of the Assoufid golf course in Marrakech will undoubtedly boost the city’s credentials as a golfing destination, particularly during winter time when European golfers are often on the lookout for warm and reasonably accessible golf courses around the Mediterranean. This opening can only reflect the level of confidence and maturity that the city of Marrakech can pride itself upon by attracting not only local Moroccan golf fans whose number is growing considerably, but also new golf tour operating companies and European golfers.’

The club has assigned just 300 membership positions, 90 of which will be given to villa owners. Members benefit from access to a world class 18 hole golf course designed by Niall Cameron a former European tour player, Clubhouse managed by The Rocco Forte Collection, and state of the art golf academy staffed by PGA qualified professionals complete with dedicated practise areas and computer technology to analyse your game.

Campbell Elliot, Director of Golf at The Assoufid Golf Club states ‘In my opinion our course has been designed sympathetically and imaginatively to get the best out of Assoufid’s inimitable beauty which will provide all levels of golfer with an exceptional golfing experience’.

The Assoufid Estate also has 90 bespoke villas sitting on nothing less than 1 hectare amongst lush landscaped gardens ensuring complete privacy and commanding views. Owners can also benefit from management and service agreements provided by The Rocco Forte Collection, who will operate the 100 room boutique hotel and spa, L’Hotel D’ Assoufid.

For further information please visit www.assoufid.com.