Since launching in 2008, the rewards4golf programme has gone from strength to strength, with the number of golfers joining the programme and amount of money being spent with retailers continuing to rise.

Last year the scheme welcomed its 250,000th member, as more people became engaged with the extensive network of high street and online retailers enrolled in the scheme.

Members spent over £15 million with retailers, £8million on golf retail, and £600,000 on rewards when redeeming their points. The scheme will continue to offer value for golfers and retailers alike in 2012, as new members continue to be recruited at a rate of over 6,000 per month.

The mandate for rewards4golf has always been to help golfers’ make their passion for golf more affordable by offering them the chance to make savings from their everyday shopping.

In total there are over 3,000 rewards4golf high street partner outlets, including Halfords, Cineworld, Debenhams and Direct Golf UK to name a few.

With a further 250 online retailers involved in the scheme, including Amazon.co.uk, Marks & Spencer, John Lewis, Boots and Golfbreaks.com golfers have more opportunities than ever to make use of their rewards4golf membership.

“We’ve been the exclusive golf retail partner of rewards4golf since the beginning of 2009 and it’s been a fantastic partnership for both us and our customers,” commented Neil Bell, General Manager, DirectGolf UK. “Our principal aim was to help our loyal customers make their golf cheaper, and in doing so we’ve found that our customers are also more loyal to us.”