Jones Global Sports, who own prestigious golf brand Bobby Jones, have announced a three year deal to make their golf brand Official Apparel Partner of the Portugal Masters.

Jones Global Sports, the owners of the heritage golf brand Bobby Jones, has recently  announced a three year deal with the European Tour, the promoters of the Portugal Masters, to make Bobby Jones the Official Apparel Partner of the Portugal Masters until 2018.

This is the first major announcement of brand’s growing commitment to the European market.

Bobby Jones products have been sold internationally in the finest private clubs, resorts and golf courses since the 1990s.

The company, which is owned by Jones Global Sports, delivers elegantly styled men and women’s sportswear, accessories and performance golf equipment.

Director of International Championships at the European Tour, Peter Adams, commented, “we are delighted that Bobby Jones will be our official apparel partner at the Portugal Masters.  It’s reassuring to work with a brand who has such a great heritage and whose product is exemplary.

“I have no doubt that this will be a very successful relationship and look forward to a great event at the Oceanico Victoria Golf Club this October.”

Grahame Jenkins, Director of International Business at Jones Global Sports, explains the importance of this agreement, “our support of the European Tour and the Portugal Masters is a clear indication of how important Europe is to the Bobby Jones brand.

“This strategic partnership will strengthen our position in the market and help raise awareness of the brand.”