EA Sports has announced the signing of Welsh golfer Rhys Davies as the latest addition to the recently revealed Tiger Woods PGA TOUR 12: The Masters.

Davies will become a brand ambassador for EA Sports and the golfing franchise and, as part of the deal, wear the famous logo on his shirt in all competitions throughout the year – the first time EA Sports has sponsored a golfer on the European Tour.  

“We’re extremely excited to be partnering with Rhys Davies. He had an exceptional rookie year on the European Tour in 2010 and is sure to achieve even greater success in 2011,” said Shaun White – senior PR manager EA Sports.

“We will work with Rhys on several initiatives during the season and give gamers an insight into the life of a tour professional.”

For the first time ever, gamers can step onto the hallowed grounds of Augusta National and experience the rich history and tradition of the Masters Tournament.

Tiger Woods PGA TOUR 12 also features several renowned Championship courses including Royal Melbourne Golf Club (Australia), TPC San Antonio, St Andrews Links and Pebble Beach Golf Links.

“I’m delighted to be appearing in the new game and especially proud to be the first European Tour golf brand ambassador for EA SPORTS,” said Rhys Davies.

“It’s every golfer’s dream to be immortalised in a video game and I can’t wait to compete against my virtual character.”