Colin Montgomerie has been announced as the new ambassador for Golfing World, a golf media platform launched by global sports and media company IMG Worldwide in February 2010.

Golfing World has expanded from a television programming concept to become a multi-media golf offer, including a digital video player, online and mobile assets, social networking and sponsored in-flight programming.

Montgomerie, said: “Golfing World has gone from strength to strength and

I am very proud to be associated with such a progressive approach to

communicating golf around the world. I am looking forward to working

very closely with the Golfing World team in the coming months.”

Alongside the world’s most comprehensive daily golf magazine show, Golfing World, produced five days of the week, 48 weeks of the year, to 300 million homes, the brand portfolio has grown to include the Golfing World Player, an online multi-channel golf video player, syndicated across premium golf, sports and newspaper websites in key markets globally providing professional Tour highlights.

In addition to the Golfing World Player, IMG Worldwide has developed a brand new website, golfingworld.tv, to accompany the TV programme and provide an additional media platform for all Golfing World’s video rich content. The website will provide the world’s most comprehensive golf video experience available online.

Golfing World also provides opportunities to engage through their dedicated YouTube channel (youtube.com/golfingworld), Facebook page (facebook.com/golfingworld) and Twitter site (twitter.com/golfingworldtv).

In February 2011, Golfing World will launch mobile apps for iPhone, iPad and android platforms – all carrying the same video content. Distribution continues for the 30-minute monthly in-flight version of Golfing World, sponsored by HSBC that is currently available across 14 airlines.

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