The Open Shop is an alladin's cave that's very difficult to avoid at Birkdale, here's what's inside...

Inside The Open Shop At Royal Birkdale

Record crowds of around 225,000 are expected at Royal Birkdale this week for the Open and a large contingent will be leaving with a souvenir or two to mark their experience at the world’s oldest golf tournament.

inside the open shop at royal birkdale

The shop, situated in the spectator village, is ginormous, with Open-logoed items from caps to hats to magnets to headcovers to…basically anything you can imagine.

There are even Open teddy bears.

We have a great competition where you can win an Open merchandise bundle from the shop, here’s how to enter.

It is the first thing you see once you’re inside the gates at Birkdale, and whether you plan to buy something or not, it’s very difficult to resist the urge to not go in and have a browse.

Inside The Open Shop At Royal Birkdale

The Open Shop’s best seller is the Open pin flag, which is perfect for those who like to seek out autographs from their favourite players.

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They look great framed on the wall at home and retail at £20, you can see why they’re so popular.

Inside The Open Shop At Royal Birkdale

The Open Shop really is a golfer’s dream, with headcovers, balls, tees, pitch forks, ball markers, clothing, umbrellas, towels and almost any other golfing item on sale.

Make sure you do get there early, as it can get seriously crowded.

Another huge seller is the cap, which comes in a number of different colours and materials, made by the brand Ahead Headwear.

Inside The Open Shop At Royal Birkdale

New for this year are Hugo Boss, sponsor to 2016 Open Champion Henrik Stenson, who are very prominent in the shop with logoed clothing.

Inside The Open Shop At Royal Birkdale

There is also a 1st Prestwick range which offers a more classy, old-school look in ode to the first ever Open venue.

Another cool area is the personalisation zone, where you can get anything you like embroidered or engraved on your items.

Inside The Open Shop At Royal Birkdale

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