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RBC signs Luke Donald and Fred Couples

Friday, 29 January 2010
Michael Weston
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RBC has signed Luke Donald

RBC has announced that PGA TOUR professionals Luke Donald, Fred Couples and LPGA standout Morgan Pressel have joined Anthony Kim, Stephen Ames and Mike Weir, formally launching "Team RBC" as part of the bank's expanded commitment to golf as a global brand and marketing platform.

RBC becomes the official banking and financial services partner for each athlete and, as part of Team RBC, all players will carry RBC branded golf bags and will be featured in RBC marketing and advertising planned for the US, Canada, and international markets.

Donald said. "I first met the RBC folks last year at the Masters and they were great hosts when I was in Canada in July for the RBC Canadian Open. This is a really positive development for the game and I am proud to be a part of it."

RBC has also announced it had become a PGA of America Official Patron and the Official Bank of The PGA Championship, Sr PGA Championship, Grand Slam of Golf and Proud Supporter of the Ryder Cup. With a significant presence on network and cable television through the relationship, as well as its PGA TOUR title sponsorship of the RBC Canadian Open July 19-25, plans are already in place to fully integrate the athlete partnerships into a new advertising campaign.

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