FootJoy HyperFlex golf shoe unveiled

FJ HyperFlex launch marks the start of a brand new franchise for the brand

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(Image credit: FootJoy)

The launch of the FootJoy HyperFlex golf shoe marks the start of a brand new franchise for the brand

The FootJoy HyperFlex golf shoe - a brand new franchise for FJ - has been introduced.

According to FootJoy, the HyperFlex is the ‘most progressive shoe it has ever made' - and arguably its most distinctive, too.

Characterised by its striking appearance, the HyperFlex is an entirely unique addition and aimed at the athletic golfer who wants the latest technology on their feet.

Related - FootJoy HyperFlex golf shoe review

“HyperFlex is undoubtedly the most progressive shoe we have ever made, representing a radical departure from the classic designs fans may be familiar with,” Doug Robinson, FootJoy vice president of design and development, told GM.

“Every area of this shoe has been carefully considered, and it has been created with the inclusion of next-generation technology at its core, creating an incredibly flexible and lightweight, yet stable, platform from which to swing.

"Our designers have carried out research in civil engineering and construction to create the distinguishing aesthetics of HyperFlex which are also fundamental to its performance."

The most visible addition - the FlexGrid exoskeleton upper - is a soft and comfortable material that helps the shoe retain its shape, while also incorporating a membrane that is waterproof-guaranteed for two years.

The inspiration behind the FlexGrid - a material never before used in golf shoes - came from an unlikely source: the Leonard P. Zakim Bunker Hill Bridge in Boston.

The bridge's cables create a grid structure that provides strength and support while giving off a sleek and lightweight appearance, much like the FlexGrid.

FootJoy HyperFlex golf shoe

As well as that, the inclusion of FineTunedFoam 2.0 provides the exceptionally comfortable midsole cushioning FootJoy fans will know from its D.N.A. golf shoe.

Visible at the rear of the HyperFlex golf shoe, the Optimised Performance Stabiliser provides support towards the heel so you can swing powerfully from a solid base.

In addition, Tornado Cleats by SoftSpikes have been specifically engineered to provide flexible-yet-durable underfoot traction.

The HyperFlex FitBed adds yet more cushioning, while placement of silicone ink on the insole helps keep the foot secure to stop uncomfortable slipping and rubbing when you walk.

FootJoy HyperFlex golf shoe essentials:

Available: March 2015

RRP: £135, or £150 with FJ's BOA lacing system

Colour schemes: Six to choose from, including Navy/Lime, White/Light and Charcoal/Orange.

FootJoy HyperFlex

FootJoy HyperFlex

 

 

Nick Bonfield
Features Editor

Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, writing, commissioning and coordinating all features across print and online. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email nick.bonfield@futurenet.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x