The Golf Pride Align Tour Velvet Grips are one of the products featured in our Editor's Choice product list.

Golf Pride Align Tour Velvet Grips

Editor’s Choice 2019

Grips are the only point of contact with the golf club, yet many of us are guilty of not paying enough attention to what sort of condition they’re in. Not only that, getting the right kind of grip can really benefit your game. You don’t have to be as clued up on grips as Golf Pride to know how important they are, just know they’re crucial. If you haven’t changed grips in the last few seasons – we shudder at the thought – some of Golf Pride’s revolutionary technology will have passed you by.

New grip technology

One such advancement is called ALIGN technology – and it could be a real game-changer for you. Tour Velvet, #1 grip model played on all worldwide Tours is now available with Golf Pride’s latest concept. When installed on a shaft, a ‘red ridge’ extends down the back of the grip to aid better hand alignment and more consistency by helping to lock or guide the hands correctly in place.

So much can go wrong with a golf swing even before the backswing commences. Golf Pride’s ALIGN technology helps address one of those areas where golfers can fall into bad habits. There’s certainly no substitute for having lessons with a qualified PGA professional if you’re having deeper problems with your grip alignment, but for many golfers all that’s required is a prompt, which is kind of what these grips provide through their distinctive ridge texture.

The benefits

By helping provide better clubface awareness, and assistance in keeping the clubface square throughout the swing and at impact, golfers should benefit from greater consistency.

Perhaps new grips don’t raise the excitement levels in the same way a new driver might, but make no mistake, no-one does grip technology like Golf Pride. Invest in the brand’s ALIGN technology and that might be the most significant equipment decision you make this season.

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