Bridgestone Golf have established a new subsidiary company, Bridgestone Golf UK Limited, which will focus solely on the British golfers’ needs.

Recently, Bridgestone Golf initiated a nationwide ball-fitting campaign in America which, through its success, led to the company rising to second spot in the golf ball market.
Now in Europe’s biggest golf market, Bridgestone aim to bring the same service to us. This will be supported by a high-profile marketing campaign featuring some of golf’s most famous faces including US Ryder Cup captain Davis Love III.

“The market in the UK & Ireland is a very important one for us and, together with our retail partners, we are determined to build the golf ball business here in the years to come,” says Akiji Shimizu, CEO for Bridgestone Golf UK.

Using a Bridgestone Science Eye Field machine, as many as three out of four amateur golfers (75%) involved in the live custom-fit sessions have been found to have a swing speed of less than 105 mph – yet half of them chose to use a ball designed expressly for the faster swing speeds of the elite Tour players who average more than 112 mph when striking a ball.

The result is usually a complete miss-match as the amateur player lacks sufficient swing speed to compress the Tour Pro golf ball enough to realise its full performance potential. Yet the correct diagnosis can add more than 10 yards to the golfer’s driving distance and deliver more accurate shots consistently.

The Bridgestone Golf B330 series offers two options, each with different spin or distance characteristics to aid those with swing speeds above and below 105 mph to achieve better results from their swing.