FootJoy has announced the launch of its Spring/Summer 2013 Performance Apparel Collection, which follows on from the brand’s highly acclaimed apparel debut in 2012.
FootJoy – the number one shoe and glove in golf – intends to grow its apparel market share, and looks poised to do so with a brilliant new range that combines comfort, style and performance.
A wide range of patterns and designs have been combined with a fresh, modern colour palette to create a series of stylish, elegant and fashionable outfits comprised of high-tech performance fabrics.
The SS13 line – which will be available from March 2013 – ranges from polo-shirts and trousers to jumpers and pullovers, and comes in four distinctive colour schemes: Discovery (Navy, Kelly Green, Pink and White), Cove (Black, Steel Blue, Khaki and Cream), Horizon (Periwinkle, Peach, Stone and White) and Harbour (Cobalt, Flame, Spa Blue and White).
“We’ve talked to golfers and our trade partners, who enthusiastically support the plans and offerings; the response to the Performance Apparel Collection from retailers has been nothing short of incredible,” said Russell Lawes, FootJoy’s European Marketing Manager.
“We are confident that we will receive a positive response from golfers across the country towards this fresh and contemporary range.
“This season represents an important step forward in FootJoy’s mission to enhance the enjoyment of the game from golfers of all ages and abilities.”
Ryder Cup players Steve Stricker and Jason Dufner and 2003 Open Champion Ben Curtis are among the top-quality professionals who wear FJ Performance Apparel.
The men’s complete seasonal collection – available in a selection of colour stories and fashionable patterns – will be accompanied by a narrower line of women’s apparel. The SS13 Collection, FootJoy’s best ever apparel line, goes on sale at the beginning of March.