Odyssey has announced its new line of tour tested 2013 White Hot Pro putters will be launched at the start of March.

The new models will feature a new and improved White Hot insert designed to bring consistent sound, feel and performance.

The White Hot insert claimed 30 worldwide victories in 2012 – more than any other putter company.

The key technology behind the new insert is a laser milling cutting process which results in greater consistency and a better performing product.

“The White Hot insert was pivotal in catapulting Odyssey to #1 in wins, top tens and usage across the world’s professional tours,” said Austie Rollinson, Principle Designer, Odyssey Golf.

“At Odyssey, we are always striving to give the elite and amateur golfer more ways to sink putts more often, so we took our most popular insert on tour and engineered it for better overall performance and consistency.”

A full range of putters will be available in both tour proven and tour inspired head shapes, including the #1, #2 Centre Shaft, #5, #7, #9, 2-Ball, D.A.R.T. and the Rossie.

New head shapes, such as the high MOI mallet – which features a High Definition alignment system – and the D.A.R.T Mini have also been brought to the market.

The D.A.R.T. and 2-Ball models also possess an adjustable weighting system, enabling golfers to change standard-length putter weights from 350 grams to 360 or 370.

All White Hot Pro putters sport a Gun Metal PVD finish for a non-glare look. The new collection starts at a RRP of £109.