Powakaddy goes from strength to strength

PokaKaddy recieved a further boost to its credentials after the results of a consumer research survey were published last week

PowaKaddy's position as the market-leading electric trolly brand has been strengthened by the findings of an independent consumer research survey.

An overwhelming 51% of electric trolley users polled by Sports Marketing Surveys Inc - a leading provider of industry statistics - own a PowaKaddy, compared to the the nearest competitor's 22% share.

The comprehensive report sampled golf club members across a wide range of handicaps, ages and geographical regions.

The online survey also revealed some other positives for the company, which was originally founded in 1983 and is widely-regarded as golf's most iconic trolley brand.

PowaKaddy polled 96% in the brand awareness category, thanks, in part, to recognition of models like the the world's best-selling PK Freeway, the new PK Freeway Digital and the award-winning PK Sport.

More than half the golfers surveyed said they would choose PowaKaddy for their next electric trolley purchase, and Powakaddy and Hill Billy were the top two brands for awareness amongst females and over 65s.

The release of such impressive figures comes just months after industry experts John deGraft-Johnson and David Catford's acquisition of the business.

"This survey provides conclusive evidence that PowaKddy remains the most recognised and preferred electric trolley of choice amongst a broad demographic of UK golfers," said Simon Homer, the company's Sales and Marketing Director.

"With experienced new owners, a rich heritage and an all-encompassing product line-up, I am confident consumer demand will continue to grow."

For more information on Powakaddy, visit www.PowaKaddy.com.

Nick Bonfield
Content Editor

Nick Bonfield joined Golf Monthly in 2012 after graduating from Exeter University and earning an NCTJ-accredited journalism diploma from News Associates in Wimbledon. He is responsible for managing production of the magazine, sub-editing, commissioning and feature writing. Most of his online work is opinion-based and typically centres around the Majors and significant events in the global golfing calendar. Nick has been an avid golf fan since the age of ten and became obsessed with the professional game after watching Mike Weir and Shaun Micheel win The Masters and PGA Championship respectively in 2003. In his time with Golf Monthly, he's interviewed the likes of Rory McIlroy, Justin Rose, Jose Maria Olazabal, Henrik Stenson, Padraig Harrington, Lee Westwood and Billy Horschel and has ghost-written columns for Westwood, Wayne Riley, Matthew Southgate, Chris Wood and Eddie Pepperell. Nick is a 12-handicap golfer and his favourite courses include Old Head, Sunningdale New, Penha Longha, Valderrama and Bearwood Lakes. If you have a feature pitch for Nick, please email nick.bonfield@futurenet.com with 'Pitch' in the subject line. Nick is currently playing: Driver: TaylorMade M1 Fairway wood: TaylorMade RBZ Stage 2 Hybrid: Ping Crossover Irons (4-9): Nike Vapor Speed Wedges: Cleveland CBX Full Face, 56˚, Titleist Vokey SM4, 60˚ Putter: testing in progress! Ball: TaylorMade TP5x