Inspire Wilson Staff’s 2015 neXus carry bag design
Wilson Staff is giving golfers the chance to influence the design of the brand’s next-generation neXus carry bag line for 2015.
Wilson is asking golfers to submit their design ideas in the global competition, with the winning entry – selected via social media – used to inspire the 2015 Wilson Staff neXus line-up.
The ‘Dress your naked neXus’ competition – open until February 19 – allows golfers to choose a number of different design facets, including base colours, trimmings, pockets, frames and logos.
Wilson Staff’s panel of judges will then select their three favourite designs based on current fashion trends, global appeal and colour compatibility.
The three finalists will be be revealed on social media channels, giving the public the chance to vote for their favourite bag.
The winner will receive his or her neXus golf bag and that design will influence the 2015 Wilson Staff neXus carry bag range.
“This contest allows us to launch a product that consumers truly want; designed for them, by them,” said Wilson Staff Global Director of Marketing, Doug Thiel.
“It also helps us build a stronger bond with our followers on social media – consider it an innovative way to conduct marketing research.”
Would-be designers are also being encouraged to submit their creations on twitter, using #naKedneXus, by February 19th.
To get involved in the competition, click here