Bushnell Outdoor Products, maker of the number one laser rangefinder on the PGA Tour, has announced the signing of former world number one Lee Westwood on a two-year sponsorship agreement.
Westwood, arguably the best ball striker of the modem era, will promote the full range of Bushnell Golf products in print and broadcast advertising all over the world.
“Bushnell is delighted to welcome Lee Westwood as part of the Bushnell team,” said Guilhem Pezet, Bushnell’s Sports Marketing Manager.
“Lee brings an invaluable amount of golf knowledge to Bushnell and will help us improve our offering even further.”
As well as using Bushnell laser rangefinders during tournament practice rounds, Westwood will represent the brand in a range of marketing, advertising and promotional campaigns.
“I’m very happy to join Bushnell, especially as their products have always been such an important part of my game,” said Westwood.
“I rely on them to give me accurate yardages and Bushnell is what I trust in week after week on the tour.
“In my opinion, no other distance technology comes close,” he added.
Bushnell, the number one choice of professional golfers, possesses a full range of laser and GPS rangefinders, helping players to improve their performance by eliminating doubt and guesswork.
For more than a decade, Bushnell lasers have been the overwhelming rangefinder of choice on tour. According to the Darrell Survey report taken at The Players Championship, 91% of players and their caddies reported using Bushnell laser rangefinders.
For more information on Bushnell’s extensive family of rangefinders, visit www.bushnellgolf.eu.