FootJoy collect both the ‘Shoe of the Year’ and the ‘Apparel Brand of the Year’ award at the prestigious 2014 Foremost Golf Industry Awards in Harrogate last Wednesday
FootJoy’s popular Contour Series received the Shoe of the Year accolade – having previously won the Shoe Model of the Year award at the 2013 awards – while its Performance Apparel Collection was also honoured in the highly competitive ‘Apparel Brand’ category.
The event was hosted by BBC Sport presenter Andrew Cotter and held as part of the 2014 Golf Show.
Headed by Foremost Golf, the UK’s leading golf retail group, the awards are chosen by over 950 Foremost Professionals throughout the country – many of whom attended the ceremony at the Majestic Hotel in Harrogate – and reflect the brands and products that have excelled over the course of the year.
“Everyone at FootJoy is thrilled to see Contour Series receive the Shoe of the Year award, continuing its incredible track record as the overwhelming footwear of choice among amateur golfers,” said Richard Fryer, FootJoy’s Sales and Marketing Director.
“We’re equally delighted to be named the number 1 apparel brand in the UK over the course of the year by Foremost members, who are a key element of our business.
“Having only entered the full line apparel market in 2012, this accolade recognises the progress we have made in this relatively short time and the trust that the Mark of a Player brand has among PGA Professionals and retailers nationwide.”
Foremost Golf Company Director, Andy Martin, commented: “The Contour shoe has been the top selling shoe for our membership this year but the ‘exclusive line’ models have also delivered increased margins, which has been justly recognised by our membership.
“The apparel range has been very popular, particularly with our EMP professionals, who have embraced the ‘Marketing Supported Clothing’ models offered by FootJoy that help members drive through sales.”