Justin Rose signs with Lamkin

Lamkin golf grips has announced Justin Rose will join the company as a brand ambassador from January 1, 2014.

Rose – the reigning US Open champion – started playing Lamkin grips more than 15 years ago after he visited the brand’s UK offices for a custom grip fitting.

“In every possible way, Justin Rose personifies the core values of the Lamkin brand,” said Lamkin CEO Bob Lamkin.

“He is an incredibly gifted golfer who carries himself, on and off the course, with tremendous poise, humility and integrity.

“Justin has earned the respect and adoration of millions of worldwide fans and I am truly honoured to have him represent our brand.”

Rose, who secured seven top 10s in 2013, will continue to use Lamkin grips, as well as providing product development feedback.

The 32-year-old currently uses Lamkin’s 3GEN golf grips, which provide shock absorption without dulling critical shot feedback.

Rose will also be used in various Lamkin advertising, promotional and social media campaigns throughout the new season.