PowaKaddy, the market-leading electric trolly brand, is to move forward under new leadership, with former PowaKaddy owner John deGraft-Johnson and former owner of Hill Billy David Catford combining to secure the PowaKaddy business.
The move is set to bring positives to the retailer and consumer, with the new owners pledging to continue to invest in both PowaKaddy and Hill Billy.
Product assembly will continue to take place in Kent, and the new senior management team plan to stay true to the principles that have propelled the brand to its current position of prominence.
“PowaKaddy’s reputation was built on quality, functionality and performance and we aim to take these core values to the next level whilst maintaining the British heritage of the brand,” said DeGraft-Johnson.
PowaKaddy has maintained a strong following among golfers, aided by the successful launch of the Freeway Digital earlier this year, and the new owners are excited for the future of the company.
“The electric trolly market continues to grow and the PowaKaddy brand remains incredibly popular in key market sectors,” added Catford.
“We can also see an opportunity for the Hill Billy brand, which has maintained a solid number three position in the market place during tough economic times.”
Recent figures, from Sports Marketing Surveys‘ Electric Trolley Report, show PowaKaddy’s electric trolley market share to be 51% in the UK.
“This is extremely positive news for our retail partners and loyal end-used customer base, as I believe we now have the platform in place to drive the brand forward,” said Simon Homer, PowaKaddy’s Sales and Marketing Director.
“It is reassuring to see the stewardship of both the PowaKaddy and Hill Billy brands in safe and experienced hands.”