The new 10-year agreement secures until 2022 a relationship dating back to the 1979 Open Championship.
Rolex’s involvement with golf’s governing body began as Official Timekeeper, then in 2002 as a Patron of The Open. The relationship was extended in 2004 to sponsoring the publication of the English language version of the Rules of Golf and its global distribution.
The annoucement of the new agreement includes a specific commitment to help The R&A grow the amateur game. This will be accomplished by supporting its Championships, International matches and both the men’s and women’s World Amateur Golf Rankings (WAGR), co-administered by the USGA.
The R&A’s chief executive, Peter Dawson, said: “Through its historic and unwavering support, Rolex has become part of the fabric of golf.
“From supporting the amateur game to increasing awareness of the Rules, through an association of more than 30 years with golf’s original Major to presenting the Senior Open, Rolex is making a significant contribution at every level of our sport.”