Sun Mountain Looks to Raise its Golf Bag Profile 

Sun Mountain has teamed up with leading marketing agency Sports Impact in an effort to maximise attention for its latest high-performance golf bag range in Europe.  

The agency has been given the task of building the profile of Sun Mountain’s premium cart and carry bags, including the waterproof H2NO range, and helping to generate extra sales for the brand in Europe. 

Sports Impact will be reporting directly to Sun Mountain’s European distributor Brand Fusion International Ltd. to share their marketing plans.   

“We’re very excited to be working with Sports Impact. Their impressive track record of brand-building on behalf of a number of big players in the golf industry, as well as their extensive media contacts, really stood out to us,” said Managing Director at Brand Fusion International Nigel Freemantle.  

Sports Impact has a deep history in marketing and PR for leading golf brands such as Galvin Green, Wilson Staff and Bridgestone Golf.  

“We’re looking forward to promoting the bags across all media channels and helping more golfers appreciate just how good products like the new H2NO waterproof bags are,” said Sports Impact CEO John Collard.  

Sun Mountain has been responsible for many industry first including the introduction of 100% waterproof bags and the built-in stand leg innovation on golf carry bags.

For more information on Sun Mountain’s bag range visit