Under Armour agrees deal with Foremost golf
Brand Management has agreed a deal that will see Under Armour become an approved supplier to
Armour has been the number one golf apparel brand in Total Men’s Apparel sales
for Winter Seasons 2011 and 2012*, offering golfers game-changing performance
in the base layer market, Under Armour has advanced the technology in its
apparel each year through continuous innovation to help golfers perform to
their maximum ability.
Building on the innovation of last season and inspired
by the technology that is used in military planes coated in powderised ceramic
that absorbs infrared light, Coldgear Infrared technology can now be found in
Under Armour’s baselayers, outerlayers and accessories for Autumn/Winter 2013.
Heslop, Co-Owner of PJH Brand Management, said: “Under Armour is delighted to be
entering a strategic long-term partnership with Foremost.
“Our on-course focus has seen us assume a leadership
position in Winter golf apparel and the pace of growth of our business in
Summer is fast propelling us towards our stated goal of No.1 Golf Apparel Brand
in the UK.”
Andy Martin, Foremost Company Director, said: “Foremost is delighted to be partnering with Under Armour as an Approved
Supplier moving forward in 2014. We believe that our member professionals
businesses will benefit this long term and successful association.”
*Under Armour #1 in total men’s apparel
categories value and units for On and Off Course combined retail sales for
months of Oct. Nov. and Dec. 2011 & 2012 according to Golf Datatech retail