Open Championship 2013 Blog: Nikon Timeslice bunker
A few decades ago, players were still using hickory-shafted golf clubs and cameras were used sparingly to capture the action. How things have changed.
As I strolled around Muirfield in the lead up the the Open, I saw first-hand just how much investment – in terms of volume of equipment, technology and manpower – goes into covering the golf nowadays.
It’s staggering to see the resources television broadcasters and media outlets from around the world invest to provide exceptional coverage of golf. It isn’t just these journalistic organisations that show impressive dedication to golf, though.
Nikon – a long-standing patron of the Open Championship and a staunch supporter of golf – has installed a ‘TimeSlice Bunker’ for this week’s championship, and I went to investigate.
As I walked into Nikon’s booth in the tented village, I was confronted by a staggering array of cameras in a 180-degree formation. In fact, there were 60 Nikon cameras in use, each worth £1750.
The idea was to use Timeslice technology to take hundreds of instantaneous photos of a bunker shot, allowing every facet, encompassing angle of attack, swing plane posture and more, to be analysed.
Nowadays, technological innovation is contributing to an incremental rise in the overall standard of the professional game.
Of course, it’s only one component, and increased fitness and a wide range of other factors also come into play, but the Nikon Timeslice Bunker really helped drive home how the latest technology can be hugely beneficial in identifying areas of weakness and facilitating improvement.
As John Walshe, General Manager at Nikon UK, said: “This experience gives you an insight into the capabilities of our products. Never before have visitors had the chance to be part of a special effects photography shoot.”
“We’re honoured to continue our support of such a great event,” he added.
Nikon binoculars are available to hire from the retail unit, where a range of Nikon products can also be purchased.