QHotels, now the UK’s largest golf resort operator, has enjoyed considerable success with its QFairway flexible membership scheme since its launch this March
When it acquired six former De Vere golf resorts last November, QHotels became the UK’s largest golf resort operator overnight.
Since then it has been seeking ways to strengthen its golf offering and address the issue of declining golf membership within these shores via a variety of initiatives, most prominently its QFairway flexible membership scheme designed to appeal to those unable to justify a significant four-figure outlay for the amount of golf they’re likely to play.
The scheme, which launched in March, has already passed the 1,000-member mark and offers up to 50 rounds of golf for just £375 across the 11 QHotels golf resorts, which boast 15 courses in total.
Among that number are 200 juniors, with QHotels offering free membership to children providing a parent or guardian takes up an adult membership at the same time. Children also receive a free MKids 7-iron when they sign up.
Michael Purtill, managing director of QHotels, is delighted with the early respons: “We believe that QFairway takes the concept of points-based flexible memberships to a new level and it is clear that golfers feel the same way. We have been inundated with enquiries and are particularly pleased with the number of new juniors that have taken up memberships as a direct response of the initiative.”
The golf media were recently introduced fully to the scheme via an excellent day at Mottram Hall in Cheshire, where the European Senior Tour contested its PGA Seniors Championship in 2013.
After a brief presentation, and a round of golf in glorious sunshine, guests were treated to an excellent dinner hosted by Dan Walker, followed by an entertaining Q&A session with former Norwich goalkeeper, Bryan Gunn, and former Manchester City boss, Brian Horton.
The QFairway scheme offers golf across the 11 QHotels golf resorts, which are:-
Westerwood, near Glasgow
Aldwark Manor, near York
Oulton Hall, Leeds
Mottram Hall, Cheshire
Telford Hotel & Golf Resort, Shropshire
Belton Woods, Grantham
Hellidon Lakes, Northamptonshire
Dunston Hall, Norwich
An alternative scheme allows golfers to enjoy a flexible points-based membership at a chosen home club only for just £295. For more details, visit QHotels.co.uk/qfairway