Bubba Watson has unveiled his new, outlandishly pink Ping G20 driver which he will use to raise money for Phoenix-based charities in his “Bubba and Friends Drive to a Million” initiative.

Ping – Watson’s sponsor – will donate $300 for the first 300 drives that Watson launches over 300 yards in the 2012 season. The first 300 drives of his season should all be over 300 yards, given that, last season, his average driving distance on the PGA Tour was 314.9 yards.

Ping will also donate $10,000 upfrint towards “Bubba Long in Pink. Driven by PING“, a fund-raising event with donations given to Phoenix-area charities.

Watson will rely on his new Ping G20 driver to raise money on the course. It has 8.5 degrees of loft, a 44.50-inch pink True Temper Grafalloy Bi-Matrix shaft and PING 703 Gold grips. The words “Made Exclusively for Bubba” are carved on the crown.

The Scottsdale resident said: “I’m very fortunate to have great sponsors, and its awesome Ping has built me this amazing pink G20 driver”, adding: “It’s going to bring attention for a good cause… My goal is to make Ping pay every cent.”

Ping chairman and CEO, John A. Solheim, said: “His objectives are in step with ours – to make the community where you live and work a better place.

“This year we have more reason than ever to hope that he’s ‘Bubba long‘ and that every one of his drives goes past 300 yards.”

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