RBC has strengthened its involvement with golf by announcing new relationships with PGA Tour stars Jim Furyk, Ernie Els and Matt Kuchar, who will become ambassadors and represent the RBC brand at tournaments worldwide.
The bank is already title sponsor of the 2011 RBC Canadian Open and provides support for the Canadian Amateur Golf Championships, Golf Canada’s development program and high performance national team.
“Golf is one of the key drivers of RBC’s brand momentum,” said Jim Little, chief brand and communications officer at RBC.
“As a leading global financial institution, we have the opportunity to partner with world class sports professionals like Furyk, Kuchar and Els.
“These players are well-respected and have global recognition; they will be great ambassadors for RBC and the charitable causes we support.”
Furyk, Kuchar and Els join Anthony Kim, Fred Couples, Luke Donald, Stephen Ames, Mike Weir and Morgan Pressel as RBC‘s golf ambassadors.
RBC will continue to leverage its golf program to raise funds for important charitable causes, in particular children’s charities.
“RBC is one of the strongest and most stable banks in the world and I am impressed with their leadership and reputation,” said Ernie Els.
“I’m proud to represent their brand, meet with their clients and support worthwhile charitable causes with them.”