Omega will continue to partner the USPGA until 2022 after announcing an extension on the eve of the 96th PGA Championship
Omega will continue to partner the USPGA until 2022 after announcing an extension on the eve of the 96th PGA Championship.
The agreement was revealed on Tuesday at a special press conference with OMEGA President Stephen Urquhart, USPGA CEO Pete Bevacqua, USPGA President Ted Bishop and OMEGA Ambassador Rory McIlroy at Vahalla Golf Club, the site of the 96th USPGA Championship.
The new agreement will see the Swiss maker of watches continue to serve as Official Patron and Timekeeper of the final major of the season for another eight years, beginning in 2015.
“We are delighted to extend our agreement with the PGA of America through 2022,” said Urquhart.
“With our tournaments in Europe and Asia, OMEGA has long supported the growth of golf as a global game, and our involvement in the premier events organized by the PGA of America – including the much-anticipated 2014 PGA Championship – has given us a fantastic platform to develop the brand in the important American market.”
In 2012 the company was promoted from “Official Partner” to “Official Patron” of the USPGA.
The latest new agreement will continue to enhance the brand’s involvement in sports as Official Timekeeper of the PGA Championship, Senior PGA Championship presented by KitchenAid, PGA Grand Slam of Golf, Ryder Cup (when held in the United States), PGA Professional National Championship and PGA Golf Properties.
The extended agreement also includes advertising on golf telecasts of PGA of America championship events, marketing support for the PGA’s player development efforts and support for PGA members and their facilities.
“This agreement with OMEGA marks the longest extension by an Official Patron partner in PGA history and serves as a proud moment for the PGA of America and our professionals,” said Bevacqua.
“We’re delighted that OMEGA, a company deeply committed to precision and excellence in its products, connects to the game of golf and the PGA in such a comprehensive manner.”
OMEGA will support PGA Professionals’ growth through sponsorships of PGA Summits at the PGA Merchandise Show, PGA Fashion & Demo Experience and PGA golf expositions in China. The company will also sponsor the PGA Professional Player of the Year Award and provide support to all 41 PGA Sections.
Additional elements of the partnership include – support of a member-benefit OMEGA timepiece program and a facility clock program, both exclusive to PGA Professionals; corporate hospitality at all PGA major championships; and OMEGA clocks positioned at PGA Golf Properties – including PGA Golf Club, PGA Center for Golf Learning & Performance, PGA Country Club, and Valhalla Golf Club.